{"id":3865,"date":"2026-08-01T09:45:00","date_gmt":"2026-08-01T09:45:00","guid":{"rendered":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/"},"modified":"2026-08-01T09:45:00","modified_gmt":"2026-08-01T09:45:00","slug":"miten-tunnistat-greenwashingin-vastuullisessa-muodissa","status":"publish","type":"post","link":"https:\/\/njallaclothing.com\/fi\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/","title":{"rendered":"Miten tunnistat greenwashingin vastuullisessa muodissa"},"content":{"rendered":"

Miksi pelkk\u00e4 “vastuullinen” ei kerro paljoakaan<\/h2>\n

Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten “ekologinen”, “vihre\u00e4” ja “vastuullinen” vapaasti, mutta n\u00e4m\u00e4 termit eiv\u00e4t ole s\u00e4\u00e4nneltyj\u00e4 ja voivat tarkoittaa l\u00e4hes mit\u00e4 tahansa – tai ei mit\u00e4\u00e4n. Greenwashing tarkoittaa sit\u00e4, ett\u00e4 br\u00e4ndi tekee ep\u00e4m\u00e4\u00e4r\u00e4isi\u00e4, liioiteltuja tai todentamattomia vastuullisuusv\u00e4itteit\u00e4, usein niin ett\u00e4 pieni “vastuullinen” kapselikokoelma saa koko br\u00e4ndin n\u00e4ytt\u00e4m\u00e4\u00e4n eettiselt\u00e4, vaikka muu tuotanto jatkuu ennallaan.<\/p>\n

N\u00e4ihin kannattaa kiinnitt\u00e4\u00e4 huomiota<\/h2>\n

Ole varovainen ep\u00e4m\u00e4\u00e4r\u00e4isen kielen kanssa ilman tarkennuksia (“ekologisia materiaaleja” mainitsematta mit\u00e4 ne ovat), vastuullisuusv\u00e4itteiden kanssa ilman lukuja tai todisteita, br\u00e4ndien kanssa jotka nostavat esiin yhden vihre\u00e4n toimenpiteen mutta vaikenevat ty\u00f6oloista tai koko tuotannon laajuudesta, sek\u00e4 merkkien kanssa jotka n\u00e4ytt\u00e4v\u00e4t sertifikaateilta mutta eiv\u00e4t liity mihink\u00e4\u00e4n todelliseen kolmannen osapuolen arviointiin.<\/p>\n

Milt\u00e4 aito l\u00e4pin\u00e4kyvyys n\u00e4ytt\u00e4\u00e4<\/h2>\n

Aidosti l\u00e4pin\u00e4kyv\u00e4t br\u00e4ndit nime\u00e4v\u00e4t todelliset materiaalinsa (ei vain “kierr\u00e4tyskuituja” vaan esimerkiksi “kierr\u00e4tyspolyesteri\u00e4 k\u00e4ytetyist\u00e4 muovipulloista”), kertovat miss\u00e4 ja miten tuotteet valmistetaan, eiv\u00e4tk\u00e4 piiloudu markkinointikielen taakse. Kolmannen osapuolen sertifikaatit – kuten GOTS luomutekstiileille tai OEKO-TEX kemikaaliturvallisuudelle – painavat enemm\u00e4n kuin br\u00e4ndin omat v\u00e4itteet, koska niihin liittyy riippumaton arviointi.<\/p>\n

Kysymyksi\u00e4, joita kannattaa kysy\u00e4 ennen ostoa<\/h2>\n

Mist\u00e4 materiaali tarkalleen ottaen koostuu, ja mist\u00e4 se on per\u00e4isin? Onko v\u00e4itteen takana konkreettinen luku tai sertifikaatti, vai pelkk\u00e4 hyv\u00e4lt\u00e4 kuulostava ilmaisu? Puhuuko br\u00e4ndi koko mallistostaan vai vain pienest\u00e4 “vihre\u00e4st\u00e4” kapselista? Br\u00e4ndi, jolla ei ole mit\u00e4\u00e4n piilotettavaa, vastaa yleens\u00e4 n\u00e4ihin kysymyksiin suoraan tuotesivuillaan.<\/p>\n

N\u00e4in Nj\u00e1lla toimii l\u00e4pin\u00e4kyvyyden suhteen<\/h2>\n

Nj\u00e1llan tuotesivuilla kerrotaan todellinen materiaalikoostumus – kierr\u00e4tyspolyesteri-spandex-sekoite – ep\u00e4m\u00e4\u00e4r\u00e4isen “eko”-kielen sijaan, ja kerromme avoimesti, ett\u00e4 valmistus tapahtuu Suomen ulkopuolella, kun taas suunnittelu ja k\u00e4sinmaalatut kuosit syntyv\u00e4t t\u00e4\u00e4ll\u00e4. Haluamme mieluummin olla tarkkoja siit\u00e4 mit\u00e4 teemme kuin tehd\u00e4 v\u00e4itteit\u00e4, joita emme voi perustella.<\/p>\n

Usein kysytty\u00e4<\/h2>\n

Onko br\u00e4ndi automaattisesti syyllinen greenwashingiin, jos sill\u00e4 ei ole sertifikaattia?<\/h3>\n

Ei v\u00e4ltt\u00e4m\u00e4tt\u00e4 – sertifikaatit maksavat, eik\u00e4 pienill\u00e4 br\u00e4ndeill\u00e4 ole niit\u00e4 v\u00e4ltt\u00e4m\u00e4tt\u00e4 viel\u00e4. T\u00e4rke\u00e4mp\u00e4\u00e4 on, kertooko br\u00e4ndi tarkasti ja rehellisesti materiaaleistaan ja k\u00e4yt\u00e4nn\u00f6ist\u00e4\u00e4n.<\/p>\n

Miten voin nopeasti tarkistaa v\u00e4itteen?<\/h3>\n

Etsi lukuja, nimettyj\u00e4 materiaaleja ja nimettyj\u00e4 sertifiointitahoja. Jos v\u00e4ite koostuu vain adjektiiveista (“eko”, “vihre\u00e4”, “vastuullinen”) ilman mit\u00e4\u00e4n konkreettista taustalla, suhtaudu siihen varauksella.<\/p>\n

Kiinnostaako mist\u00e4 treenivaatteesi on tehty? Katso Nj\u00e1llan koko mallisto<\/a> ja materiaalitiedot jokaisen tuotteen sivulta.<\/p>","protected":false},"excerpt":{"rendered":"

Miksi pelkk\u00e4 “vastuullinen” ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten “ekologinen”, “vihre\u00e4” ja “vastuullinen” vapaasti, mutta n\u00e4m\u00e4 termit eiv\u00e4t ole s\u00e4\u00e4nneltyj\u00e4 ja voivat tarkoittaa l\u00e4hes mit\u00e4 tahansa – tai ei mit\u00e4\u00e4n. Greenwashing tarkoittaa sit\u00e4, ett\u00e4 br\u00e4ndi tekee ep\u00e4m\u00e4\u00e4r\u00e4isi\u00e4, liioiteltuja tai todentamattomia vastuullisuusv\u00e4itteit\u00e4, usein niin ett\u00e4 pieni “vastuullinen” kapselikokoelma saa koko br\u00e4ndin n\u00e4ytt\u00e4m\u00e4\u00e4n eettiselt\u00e4, vaikka muu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":"","jetpack_post_was_ever_published":false},"categories":[39,71],"tags":[],"class_list":["post-3865","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en","category-sustainable-fashion","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"\nMiten tunnistat greenwashingin vastuullisessa muodissa - NJ\u00c1LLA<\/title>\n<meta name=\"description\" content=\"Miksi pelkk\u00e4 "vastuullinen" ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten "ekologinen", "vihre\u00e4" ja "vastuullinen" vapaasti, mutta n\u00e4m\u00e4 termit\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/njallaclothing.com\/fi\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miten tunnistat greenwashingin vastuullisessa muodissa - NJ\u00c1LLA\" \/>\n<meta property=\"og:description\" content=\"Miksi pelkk\u00e4 "vastuullinen" ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten "ekologinen", "vihre\u00e4" ja "vastuullinen" vapaasti, mutta n\u00e4m\u00e4 termit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/njallaclothing.com\/fi\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/\" \/>\n<meta property=\"og:site_name\" content=\"NJ\u00c1LLA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/njallaclothing\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-01T09:45:00+00:00\" \/>\n<meta name=\"author\" content=\"haikunnjalla\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/\"},\"author\":{\"name\":\"haikunnjalla\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#\\\/schema\\\/person\\\/711e3c2ced7e9e71f3bbd77d18affc81\"},\"headline\":\"Miten tunnistat greenwashingin vastuullisessa muodissa\",\"datePublished\":\"2026-08-01T09:45:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#organization\"},\"articleSection\":[\"Blogi\",\"Sustainable Fashion\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/\",\"url\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/\",\"name\":\"Miten tunnistat greenwashingin vastuullisessa muodissa - NJ\u00c1LLA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#website\"},\"datePublished\":\"2026-08-01T09:45:00+00:00\",\"description\":\"Miksi pelkk\u00e4 \\\"vastuullinen\\\" ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten \\\"ekologinen\\\", \\\"vihre\u00e4\\\" ja \\\"vastuullinen\\\" vapaasti, mutta n\u00e4m\u00e4 termit\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/njallaclothing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Miten tunnistat greenwashingin vastuullisessa muodissa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#website\",\"url\":\"https:\\\/\\\/njallaclothing.com\\\/\",\"name\":\"NJ\u00c1LLA\",\"description\":\"Sustainable yoga clothes from Finland with handmade art\",\"publisher\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/njallaclothing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#organization\",\"name\":\"Nj\u00e1lla Clothing Oy\",\"url\":\"https:\\\/\\\/njallaclothing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/njallaclothing.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/4-va\u0308rillinen-perusversio.png\",\"contentUrl\":\"https:\\\/\\\/njallaclothing.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/4-va\u0308rillinen-perusversio.png\",\"width\":2451,\"height\":798,\"caption\":\"Nj\u00e1lla Clothing Oy\"},\"image\":{\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/njallaclothing\\\/\",\"https:\\\/\\\/www.instagram.com\\\/njallaclothing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/njallaclothing.com\\\/#\\\/schema\\\/person\\\/711e3c2ced7e9e71f3bbd77d18affc81\",\"name\":\"haikunnjalla\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/477ebe80b9b2d6f888b6e964e78f9743b78ec033e139a9507c5bdb7781b53ecc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/477ebe80b9b2d6f888b6e964e78f9743b78ec033e139a9507c5bdb7781b53ecc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/477ebe80b9b2d6f888b6e964e78f9743b78ec033e139a9507c5bdb7781b53ecc?s=96&d=mm&r=g\",\"caption\":\"haikunnjalla\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Miten tunnistat greenwashingin vastuullisessa muodissa - NJ\u00c1LLA","description":"Miksi pelkk\u00e4 \"vastuullinen\" ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten \"ekologinen\", \"vihre\u00e4\" ja \"vastuullinen\" vapaasti, mutta n\u00e4m\u00e4 termit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/njallaclothing.com\/fi\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/","og_locale":"fi_FI","og_type":"article","og_title":"Miten tunnistat greenwashingin vastuullisessa muodissa - NJ\u00c1LLA","og_description":"Miksi pelkk\u00e4 \"vastuullinen\" ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten \"ekologinen\", \"vihre\u00e4\" ja \"vastuullinen\" vapaasti, mutta n\u00e4m\u00e4 termit","og_url":"https:\/\/njallaclothing.com\/fi\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/","og_site_name":"NJ\u00c1LLA","article_publisher":"https:\/\/www.facebook.com\/njallaclothing\/","article_published_time":"2026-08-01T09:45:00+00:00","author":"haikunnjalla","twitter_misc":{"Kirjoittanut":false,"Arvioitu lukuaika":"2 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/#article","isPartOf":{"@id":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/"},"author":{"name":"haikunnjalla","@id":"https:\/\/njallaclothing.com\/#\/schema\/person\/711e3c2ced7e9e71f3bbd77d18affc81"},"headline":"Miten tunnistat greenwashingin vastuullisessa muodissa","datePublished":"2026-08-01T09:45:00+00:00","mainEntityOfPage":{"@id":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/"},"wordCount":417,"publisher":{"@id":"https:\/\/njallaclothing.com\/#organization"},"articleSection":["Blogi","Sustainable Fashion"],"inLanguage":"fi"},{"@type":"WebPage","@id":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/","url":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/","name":"Miten tunnistat greenwashingin vastuullisessa muodissa - NJ\u00c1LLA","isPartOf":{"@id":"https:\/\/njallaclothing.com\/#website"},"datePublished":"2026-08-01T09:45:00+00:00","description":"Miksi pelkk\u00e4 \"vastuullinen\" ei kerro paljoakaan Muotibr\u00e4ndit k\u00e4ytt\u00e4v\u00e4t sanoja kuten \"ekologinen\", \"vihre\u00e4\" ja \"vastuullinen\" vapaasti, mutta n\u00e4m\u00e4 termit","breadcrumb":{"@id":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/njallaclothing.com\/miten-tunnistat-greenwashingin-vastuullisessa-muodissa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/njallaclothing.com\/"},{"@type":"ListItem","position":2,"name":"Miten tunnistat greenwashingin vastuullisessa muodissa"}]},{"@type":"WebSite","@id":"https:\/\/njallaclothing.com\/#website","url":"https:\/\/njallaclothing.com\/","name":"NJ\u00c1LLA","description":"Sustainable yoga clothes from Finland with handmade art","publisher":{"@id":"https:\/\/njallaclothing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/njallaclothing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/njallaclothing.com\/#organization","name":"Nj\u00e1lla Clothing Oy","url":"https:\/\/njallaclothing.com\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/njallaclothing.com\/#\/schema\/logo\/image\/","url":"https:\/\/njallaclothing.com\/wp-content\/uploads\/2018\/09\/4-va\u0308rillinen-perusversio.png","contentUrl":"https:\/\/njallaclothing.com\/wp-content\/uploads\/2018\/09\/4-va\u0308rillinen-perusversio.png","width":2451,"height":798,"caption":"Nj\u00e1lla Clothing Oy"},"image":{"@id":"https:\/\/njallaclothing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/njallaclothing\/","https:\/\/www.instagram.com\/njallaclothing\/"]},{"@type":"Person","@id":"https:\/\/njallaclothing.com\/#\/schema\/person\/711e3c2ced7e9e71f3bbd77d18affc81","name":"haikunnjalla","image":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/secure.gravatar.com\/avatar\/477ebe80b9b2d6f888b6e964e78f9743b78ec033e139a9507c5bdb7781b53ecc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/477ebe80b9b2d6f888b6e964e78f9743b78ec033e139a9507c5bdb7781b53ecc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/477ebe80b9b2d6f888b6e964e78f9743b78ec033e139a9507c5bdb7781b53ecc?s=96&d=mm&r=g","caption":"haikunnjalla"}}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pai322-10l","_links":{"self":[{"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":0,"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/njallaclothing.com\/fi\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}